For damaged hair, look for “strengthening,” “repair,” “damage repair,” “reconstructing,” “fortifying” or “anti-breakage.” These picks provide the highest dose of conditioning to replenish moisture and protect strands that are over-processed due to chemical treatments (like coloring), heat (from hair dryers and heat tools), or mechanical damage (e.g., brushing).
For color-treated hair, shop “color protection,” “fade protection,” “color care” or “color safe.” These procuts have gentler or lower ratios of cleansers and more conditioners to prevent color loss.For thin/flat hair, look for “volumizing,” “thickening,” “bodifying,” “fullness” or, to remove excess oil or buildup, “clarifying.” These are formulated with the lowest level of conditioning ingredients, which can weigh down fine strands.For dry hair, shop "moisturizing,” “hydrating,” “nourishing,” “replenishing” or “softening.” These shampoo and conditioner formulations are made with higher quantities of conditioning ingredients to coat strands, making them silkier and more supple.Here, what language to look for based on common hair concerns and conditions, according to the Beauty Lab: With endless options lining hair product aisles, where to start? First, zero in on your hair type or issue, then identify key terms related to it on product packaging.
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How to find the best shampoo for your hair type Last, all of the testing data points (usually in the thousands!) are tallied to determine the winning formulas. This allows us to calculate cleansing ability. We also test shampoos in the Lab using a swatch-wash station in a process where exact doses of each formula are dispensed onto human hair swatches of different textures and types. Consumers then evaluate the products on their performance, including how well they cleanse hair, how they make hair look and feel, and ease of use, from dispensing to lather, scent, how well they rinse, irritation level, and more. When we test shampoos, the products are first label-blinded by Lab scientists to eliminate brand bias and distributed to testers across the country to use in their hair routine at home.
The Good Housekeeping Institute Beauty Lab scientists have a long history of testing shampoos for all hair types and concerns, including shampoo for dry hair, color-safe shampoo, thickening shampoo, and shampoo formulated for oily or greasy strands. Two people mirroring each other's walk each holding a Magnum, followed by a close-up of a Billionaire magnum with the layers being poured onto the ice cream.Great hair starts in the shower, with the perfect shampoo for your hair type and needs. A woman drops food into a frying pan, plates up a bowl of healthy food and pours on some Knorr sauce.Ī hand places a pocket-sized bottle of Lux hand sanitiser into their handbag.įather lifts his young son up to a basketball hoop for him to score. Two people preparing a meal using Knorr vegetable stock cubes. The same woman then washes her hair with Clear shampoo. Detailed descriptionĪ jar of Hellman's mayonnaise, a woman cooking dollops mayonnaise on top of some fajitas.Ī man grabs a can of Axe deodorant before spraying himself with it.Ī woman lying with her head in water smooths a Lux product onto her face followed by a close-up of the Lux product.Ī woman scoops spaghetti from a Knorr pasta pot and eats it.Ī woman, smiling, pumps Vaseline Moisturiser into her hand before smoothing it onto her hands and arms.Ī Magnum is taken out of its packet before a shot of a man wearing a suit holds it as he walks down the street.Ĭlose-up of an onion, then a tomato being sliced.Ī singer poses on a catwalk. A range of Unilever brands being used in the home.
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